Burger King is less possessive of the Whopper than McDonald's is of the Big Mac.
"We started the year with a Double Whopper Jr. $5 Have It Your Way Meal. To treat the Whopper as the multibillion-dollar brand it is,
we separated it from our core bargain offers and introduced the Big King and quarter-pound King "Restaurant Brands International CEO said on results call.
Burger King has used the brand value of its most renowned menu item to promote new items.
Some are simple, like a Whopper with barbecue sauce or bacon, while others are ridiculous. Burger King's Halloween Whopper has a black bread.
Burger King won't use Halloween Whopper this year. Instead, it's offering a holiday-themed version of the legendary burger, according an Instagram post.
"Burger King's Ghost Pepper Whopper is coming for Halloween! Orange bread, hot queso, jalapeos, bacon, ghost pepper cheese, and a Whopper burger "Twitter user stated.
The original Halloween Whopper was a flame-grilled beef patty with American cheese, lettuce, tomatoes, pickles, onions, mayonnaise, and A.1. Thick & Hearty Sauce on a black bun.
These goods not only bring people to Burger King, but they also function as free advertisement. You offer Whoppers on black or orange buns to make them viral.
It's worked in the past, so expect to see a lot of Halloween Whopper and McDonald's pails on Instagram in a few weeks.