This month, Burger King consumers in America have a lot to look forward to.
The chain's "12 Days of Deals" includes $3 Impossible Whoppers and complimentary cheeseburgers and chicken sandwiches.
Other holiday-celebrating nations provide several bargains. The "Winter Whopper" with gouda cheese and a spicy hot sauce will debut in Japanese Burger King restaurants on Dec. 9.
Burger King is giving away free food, money, e-scooters, and more in Germany, another Christmas country.
With grocery costs rising and inflation worries mounting, fast-food outlets have an advantage by delivering cheaper meals than even modestly priced eateries.
Inflation-fueled budget cuts must be made after Black Friday, when Amazon had its best day ever.
If buying a delightful holiday dinner or getting a few bucks off a quick lunch on a frenetic mall shopping trip is good for fast food, December will be excellent.
The Whopper is Burger King's main tactic. That includes selling dozens of variants of the famous sandwich worldwide.
In the U.S., the restaurant has avoided the most radical twists on the classic sandwich, but it has used its most renowned brand to gain attention.
During his company's first-quarter 2022 earnings call, Restaurant Brands Chief Executive made plain that the Whopper was a very significant aspect of the chain's marketing objectives.
This quarter, we balanced menu innovation, value, and the Whopper. We began off the year with a new $5 Have It Your Way Meal, containing a Double Whopper Jr.
In addition, in order to respect the Whopper as a formidable multibillion-dollar brand that it is, we removed the renowned burger from our core bargain offerings.