Fanta is not subtle. From vibrant blue Fanta Berry to deep red Fanta Strawberry, the soft drinks are tasty and colorful.
For Fanta enthusiasts who want their drink to taste even more bright, we have good news. Fanta Orange, owned by Coca-Cola, will be "bolder and fruitier-tasting."
"It is still the Fanta Orange you are familiar with, but now even more incredibly delicious," said Coca-Cola North America's senior brand manager for effervescent flavors.
"We listen to our customers to create the finest goods and experiences. We've amplified Fanta Orange's strong, tropical flavors to satisfy fans."
According to the launch statement, the new Fanta Orange will hit grocery stores in the US and Canada this month and extend to other nations in 2023.
Coke produced the new Fanta Orange flavor through customer taste testing, so fans should like it.
The new Fanta Orange drinks will look and taste different at supermarket stores. The business said the bottles will have a new logo and label praising the flavor.
Coke's "largest marketing campaign in more than a decade" features the revamped soda.
The campaign includes college campus sample events, an engaging Fanta Experience in Los Angeles in half,
a limited-edition "Scent of Fanta" fragrance launching next month, and Fanta Orange-scented artwork in Los Angeles, Atlanta, and Toronto.
The Fanta Orange launch follows the summer 2022 "What the Fanta?" promotion, which included mystery-flavored limited-edition Fanta beverages "formulated to mislead senses."