A fast-casual burger company bets that larger is better. This means bigger burgers, buns, bacon, and real estate.
From 240 to 260 units this year, 20 more in 2023, and 30 more in 2024 won't be easy, but one chain knows what customers want: more of everything.
Smashburger, noted for its smashed Angus beef burgers, will launch 15 restaurants in and around Tampa, Fla., in late August.
Two Smashburger locations are in Tampa, while five are in Philadelphia. He'll open three Smashburgers in Pennsylvania.
It's a fun idea that elevates fast-casual eating with high-quality cuisine in a lively ambiance. I adore the Smashburger brand and can't wait to expand in Tampa.
Since 2019 when Carl Bachmann became president, Smashburger has expanded.
In addition to adding additional outlets and enlarging its burgers, Smashburger used a hub-and-spoke model to improve supply chain and operations.
Instead of red, brown, and yellow, new Smashburger locations are light and contemporary with lower countertops and open kitchens.
Like other fast-food restaurants, Smashburger is updating its mobile and drive-thru choices. The first digital drive-thru unit will launch in Houston at the end of 2022.
The firm plans to build four corporate and one franchised virtual drive-thrus (for mobile pickups) and potentially some pedestrian pickup windows in urban locations within a year.
In Denver, a Smashburger may have a full-service bar with drinks such Blackberry Smash and Smoke & Spice Margarita.