McDonald's is expanding its morning menu. While the burger company hasn't confirmed it won't bring back all-day breakfast, it recently announced fresh all-day menu items.
Apple Fritter, Blueberry Muffin, and Cinnamon Roll are joining the McCafé Bakery roster. Starting Oct. 28, the pastries will be sold nationwide.
McDonald's lunch and dinner sales recovered swiftly following the epidemic, but breakfast sales plummeted as Americans worked from home.
Customers disapproved of the decision to end all-day breakfast in March, while franchises liked the adjustment, which enhanced kitchen efficiency and speed.
The business hasn't said much about all-day breakfast, but the new pastries seem to be a peace offering.
It also provides McDonald's an edge against Wendy's and Taco Bell, who have increased their morning menus this year.
McDonald's vice president of brand and menu strategy: "We recognise our consumers deserve a break now more than ever"
Chocolate Chip Cookie and Apple Pie are already on the McCafé menu.
Pittsburg, PA franchise owner Jim Delligatti brought sweet buns and doughnuts to McDonald's menus in 1970. In 1977, a countrywide breakfast was introduced.
By 1986, McDonald's served one in four non-homemade American breakfasts.