PepsiCo is putting out another soda just a few weeks after making changes to Pepsi Zero Sugar and putting out a lemon-lime soda called Starry.
Even though spring is almost a month away, Pepsi is putting out a spring drink that has been wanted for a long time. Pepsi's drink that tastes like Peeps is now in stores all over the country.
A news release says that "Pepsi X Peeps" is a seasonal drink that blends "the taste of Pepsi cola with the sweetish Peeps Marshmallow flavour that customers know and love."
Only about 3,000 people won Pepsi's #HangingWithMyPEEPS contest by posting pictures of themselves on social media doing their favourite springtime activities.
Pepsi says that the launch of the Peeps-flavored soda was "unforgettable."
Pepsi and Peeps are putting on a Snapchat egg hunt to make the popular drink even more fun.
Fans can scan their can or bottle with the co-branded AR Snapchat lens to win special Pepsi x Peeps products and a spring trip for two.
In a press release, Pepsi's director of brand marketing said, "We couldn't be happier to get back together with Peeps.
It brings back together two iconic brands after a lot of customer excitement in 2021." "Fans of both Pepsi and Peeps agree that the two go together like peanut butter and jelly.
We're excited to give Pepsi + Peeps to everyone in the country this time. Last time, only a small number of fans got the cans." Before Peeps, Pepsi has made flavours with other brands.
Last March, the drink company and iHop both sold cola with a maple syrup flavour. Pepsi made a drink that tasted like Cracker Jack to go with Cracker Jack.