Every now and then a can's buzz makes you thirsty. Prime spokesmen chanted "We Want Prime" in their Super Bowl ad to promote the official UFC beverage.
It's now a fight between kids who want to open a can and schools that won't.
Several schools restrict the drink. One spokesperson posted a school notice about the consequences of bringing the illegal beverage on campus.
The brand's high caffeine content may explain the school restriction. Prime Energy has roughly twice as much as Monster Energy and Red Bull, according to sources.
The Columbia University Irving Medical Center advises against energy drinks for children under 17, thus schools may start restricting them on campus.
Parents and administrators argue that these meal regulations are best for students' health, welfare, and safety.
Whether youngsters prefer this drink for caffeine or celebrity endorsement is unknown. Kids may chant for Prime Energy, but they may not get the influencer-driven drink.
Although spokespersons initiated the "We Want Prime" campaign, the need for a gratifying energy drink is not new. Red Bull, Ghost, and Monster Energy fill the shelves.
The FDA approves 400 milligrams, or two cups of coffee, for adults. Prime Energy claims 200 mg of caffeine per 12-ounce can on their website.
It has 150 milligrammes of caffeine every 12-ounce can, whereas ZOA Energy has 160 per 16-ounce. Monster and Red Bull have half the caffeine of Prime Energy.
While those figures are significant, the same article quoted Kansas City Chiefs sports dietitian who noted coffee is a stimulant, not energy. It boosts but disappears after metabolism.
Be careful when trying Prime Energy. After all, a caffeine spike is nice in the moment, but it might leave a bad aftertaste.