Shoppable Content at Walmart Could Make Cooking Easier

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List-making might soon be obsolete for Walmart's online consumers. The retail behemoth is pursuing unique and engaging grocery shoppable content.

Walmart has pioneered shoppable recipes with configurable ingredient lists and AI-powered meal planning to give quick meal inspiration and seamless buying.

Recipe sites provide comparable user experiences. Tasty, Whisk give ingredient lists that link to merchants like

Walmart's relationships with such sites make it easy to create your "shopping basket"

Walmart continues to improve the customer experience with criteria like location, suggested product swapping, and item quantity changes.

The notion of a full-service recipe book and online store is gaining popularity among home chefs.

5 to 8% of grocers' internet sales come from shoppable recipes.

Walmart's e-commerce activities include augmented reality (AR) content on Snapchat. The cooperation lets users develop recipes using Walmart components.

The retailer's cross-platform cooperation with Dotdash Meredith tested AI with meal planning, visual search, and chatbots.

Partnering with Snapchat enables for a rapid user experience from product discovery to purchase, putting the emphasis back on cooking.

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