Subway's sandwiches are drawing people again after a food scandal.
This year's Subway Series featured a new method to purchase sandwiches at America's biggest sandwich business. Recent adjustments are boosting revenue.
Subway's same-store sales rose 8.4% in Q3 and over 11% in September compared to 2021. This rise is attributed to the chain's new sandwich offerings.
The Subway Series offers 12 iconic sandwiches organised under Cheesesteaks, Italianos, Chicken, and Club.
Each category has three sandwiches that may be ordered by name or number, replacing Subway's prior method.
"The strong feedback from customers and franchisees shows that our transformation approach is working," Subway North America's president stated in a news statement.
Subway Series is the chain's most substantial menu revamp since Eat Fresh, Refresh launched in July.
This menu revamp, which included new ingredients and sandwiches, was a success, as Subway's August 2021 profits were the highest since 2013.
Comparing the eight-week rollout of Subway Series to Eat Fresh, Refresh, same-store sales gained 7.4%.
Online sales climbed by more than 12% for the chain's most successful restaurants (the top 75%), but Subway still has many unsuccessful locations.
Walmart shops, business parks, metropolitan neighbourhoods, and college campuses still face post-pandemic traffic difficulties.