Taco Bell Menu Welcomes Back an Old Favorite

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This year, Taco Bell's Rewards members voted on whether to bring back the Enchirito or Double Decker Taco. Results favoured the Enchirito.

In a tight campaign, the saucy Enchirito won 62% of votes. Over 760K Taco Bell Rewards members voted from Sept. 27 to Oct. 6, 2022.

The 50-year-old Enchirito will return on Nov. 17 for a limited period.

"The Enchirito was one of Taco Bell's earliest daring inventions in Mexican-inspired fusion, debuting in 1970. It was discontinued in 2013.

The Enchirito is a soft flour tortilla filled with seasoned meat, beans, and sliced onions, folded up, and topped with melted cheddar cheese and red sauce "press release from the chain.

Time-limited deals do two things. They get clients to spend more and draw back lapsed customers.

In this occasion, Taco Bell got double attention for a single campaign. Over 750,000 individuals voted during the promotion, which certainly led some people to register.

Now, the business will benefit when consumers return to taste the Enchirito after almost a decade.

Taco Bell makes sure infrequent guests always see something new on the menu and mixes things up regularly enough to keep regular visitors enthusiastic and engaged.

The Enchirito is new yet familiar to long-time customers, so it's a win-win.

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