The company's "errors" include the Naked Egg Taco, a taco-shaped fried egg stuffed with potatoes and cheese in 2017.
The Waffle Taco, a delicious waffle folded into a taco shape to house egg and sausage, also flopped. The 2014 menu item lasted a year.
Taco Bell claimed in a news statement that some of their breakfast dishes went too far on the Live Más scale.
Taco Bell hasn't added anything new to their morning menu, which includes the Cheesy Toasted Breakfast Burrito with bacon and the Breakfast Quesadilla with beef or sausage.
Breakfast is served before 11 a.m. and comprises Cinnabon Delights doughnut holes and Cinnabon-flavored coffee.
Taco Bell is renowned for eliminating and reintroducing menu items, but the business says it will keep the morning menu basic.
There are compelling reasons to cling to classics and strive to outdo rival chains with wild innovations.
McDonald's (MCD) historically controlled this market, but rival brands are gaining ground.
Wendy's (WEN) just released new breakfast sandwiches, and breakfast sales will reach 10% by 2021.
Taco Bell's global chief brand officer noted, "This change in our breakfast approach matches with customers' morning thinking by focusing on convenience and familiarity."
Bringing The Bell Breakfast to certain eateries gives fans a unique opportunity to interact with the brand.