Texas Roadhouse Became Fastest Growing Brand in America

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Texas Roadhouse's momentum is unstoppable. Texas Roadhouse became America's largest steakhouse chain by sales in 2021,

because to its reasonable rates, lively environment, and famous baked bread with honey cinnamon butter. After over 30 years, the firm is still growing.

Texas Roadhouse was the fastest-growing restaurant brand in 2023, surpassing Popeyes and Burger King.

A brand valuation consultancy annually ranks the most valuable and powerful restaurant brands.

In 2023, the firm projected Texas Roadhouse's brand value at $2.3 billion, up 56% from 2022. It was the fastest-growing brand in the ranking, followed by Jollibee with 53%.

The corporation operated 652 Texas Roadhouse restaurants in the US and abroad as of December 2022, not including dozens of Bubba's 33 and Jaggers locations.

In October 2021, the chain set a goal of 900 restaurants, up from 700 or 800. After succeeding in smaller regions with 40,000 to 60,000 people, Texas Roadhouse gained confidence to go for 900.

Texas Roadhouse survived the COVID-19 epidemic better than other big chains, despite boosting prices to offset growing food and labour expenses.

Texas Roadhouse was the fastest-growing brand in 2023 but not the most valuable. Starbucks' brand worth rose 17% to $53.4 billion, while McDonald's' was $36.9 billion.

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